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Branding Pioneers

Our leaders have built and run some of the largest marketing and branding firms.

At a Glance


The following represents a snapshot of MBLM’s vast expertise across consulting, branding, experience and technology. We have worked across an array of industries, regions and audiences.


In 2004, Claude Salzberger along with Eduardo Calderon and Maria Gabriela Pulido founded Emblem. Headquartered in New York, with offices in Mexico and Caracas, his vision was to create best-in-class, emblematic brands. Over the next several years, he handpicked an extraordinary group of partners who span industries, cultures and expertise, and in 2010, Emblem became MBLM. With new offices in New York and Dubai, the name change and launch reflect our technology bias and express the crisp, bold and matter-of-fact way in which we work.

  • As Landor Associates’ President and CEO, John Diefenbach builds the first truly international design consultancy, with offices in San Francisco, New York, London, Rome, Tokyo, Hong Kong and Mexico City.

  • Claude Salzberger becomes Vice President/Creative Director at Landor Associates. Eduardo Calderon consolidates Design Associates and over the next two decades, turns it into one of the premier design companies in Mexico City.

  • Landor Associates is bought by Young & Rubicam, starting the trend toward integrated marketing communications giants.

  • John Diefenbach and Claude Salzberger establish Diefenbach Elkins with offices in New York and San Francisco. Focused on “Positioning Corporations for the Future,” it becomes one of the first companies to integrate business consulting and design, establishing “branding” as a strategic business tool.

  • William Shintani founds Omninet and becomes CEO of Teknoland Mexico. He later joins FutureBrand Mexico as Managing Director.

  • HyperMedia is co-founded by Mario Natarelli in Toronto. He later sells it to Interpublic, looking to expand its capabilities in the emerging digital space.

  • Rina Plapler becomes Senior Vice President at Gormley & Partners, part of CKS.

  • Interpublic acquires Diefenbach Elkins, merging it with other design companies under the FutureBrand name. Claude Salzberger becomes President and Chief Creative Officer.

  • Jae-yong Hwang joins Bright Sun Group as Senior Associate.

  • John Diefenbach joins Wolff Olins as Partner, helping secure the acquisition by Omnicom.

  • Maria Gabriela Pulido becomes Manager at Arthur D. Little and later becomes Strategy Director at FutureBrand Caracas.

  • Mario Natarelli teams up with Claude Salzberger and the Emblem original partner group to create the next-generation branding agency, which will focus on generating more intimacy between people, brands and technology.

  • Now, with 14 partners and offices in New York, Caracas, Bogota, Mexico and Dubai, Emblem becomes MBLM and acquires SUPERMETRIC.