In 2004, Claude Salzberger along with Eduardo Calderon
and Maria Gabriela Pulido founded Emblem. Headquartered in New York,
with offices in Mexico and Caracas, his vision was to create
best-in-class, emblematic brands. Over the next several years, he
handpicked an extraordinary group of partners who span industries,
cultures and expertise, and in 2010, Emblem became MBLM. With new
offices in New York and Dubai, the name change and launch reflect our
technology bias and express the crisp, bold and matter-of-fact way
in which we work.
As Landor Associates' President and CEO, John Diefenbach
builds the first truly international design consultancy, with offices in San Francisco,
New York, London, Rome, Tokyo, Hong Kong and Mexico City.
becomes Vice President/Creative Director at Landor Associates. Eduardo Calderon
consolidates Design Associates and over the next two decades, turns it into one of the
premier design companies in Mexico City.
Landor Associates is bought by Young & Rubicam, starting the trend toward integrated
marketing communications giants.
John Diefenbach and Claude Salzberger establish Diefenbach Elkins with offices
in New York and San Francisco. Focused on “Positioning Corporations for the Future,”
it becomes one of the first companies to integrate business consulting and design,
establishing "branding" as a strategic business tool.
William Shintani founds Omninet and becomes CEO of Teknoland Mexico. He later
joins FutureBrand Mexico as Managing Director.
HyperMedia is co-founded by Mario Natarelli in Toronto. He later sells it to
Interpublic, looking to expand its capabilities in the emerging digital space.
Rina Plapler becomes Senior Vice President at Gormley & Partners, part of CKS.
Interpublic acquires Diefenbach Elkins, merging it with other design companies under
the FutureBrand name. Claude Salzberger becomes President and Chief Creative Officer.
Mario Natarelli teams up
with Claude Salzberger
and the Emblem original partner group to create the next-generation branding agency, which will
focus on generating more intimacy between people, brands and technology.
Now, with 14 partners and offices in New York, Caracas, Bogota, Mexico and Dubai,
Emblem becomes MBLM and acquires SUPERMETRIC.