Jae is catalyst for companies looking to transform, align, or grow their businesses by radically harnessing their brands. Born in Korea, raised in Saudi Arabia, educated in the United States, and currently calling Dubai home, Jae excels at understanding subtle cultural nuances required to navigate an increasingly global world.
As a Partner at MBLM, Jae maintains executive and strategic oversight of the thriving Dubai office and leads several key projects. His clients include Boubyan Bank, Shurooq, Dubai World Central, DIFC, and ADNOC.
Prior to joining MBLM, Jae was an Executive Director at FutureBrand where he managed many accounts including Nakheel, Saudi Aramco, and Samsung.
Jae has a BA from Columbia University and speaks fluent Korean and English.