Intimate brands are based on emotion, designed for today's complexity and built to foster decision-making.
This report provides a comprehensive review of 386 brands across 15 industries in terms of their ability to create and sustain Brand Intimacy. We surveyed 6,000 consumers aged 18-64 and modeled data from 54,000 brand evaluations to quantify the key components that drive intimacy.
Intimate brands are built for today’s times, mindful of technology, market complexity and the way people process information and make decisions. Intimate brands also make business sense, our Top 10 rankings outperform established financial indices regarding both revenue growth and profit growth over 10 years. In addition, intimate brands command a price premium enjoying more financial resilience than brands in the same industries that are not intimate.
Our ranking of the Top 10 Most Intimate Brands highlights the strongest performing intimate brands of 2017. We also include rankings by industry as well as providing additional insights based on age, gender and income.
Based on quantitative research among consumers, the Brand Intimacy Report highlights brands that are most successful at creating ultimate brand relationships.
The full report includes concise ranking of brands at a glance, insightful head-to-head brand comparisons and detailed data and infographics that aren't available anywhere else.
Learn more about what makes Brand Intimacy different, how it works and why it matters.
See which brands made it to our Top 10, view head-to-head comparisons, notable achievements and demographic trends.
Review global perspectives on Brand Intimacy and country snapshots for the U.S., Mexico and the UAE.
Read detailed findings for each of our 15 industries including industry-specific rankings, comparisons and demographic trends.
Learn all about Brand Intimacy and why we believe it’s a new marketing paradigm.
Discover the definitions of key words and concepts related to Brand Intimacy.
Explore details on how our research was conducted.
Review the citations listed in our various Brand Intimacy materials.