November 14, 2017
We’ve seen firsthand that brands that do well today are the ones that touch peoples’ emotions in deep, meaningful, and authentic ways.
November 7, 2017
The book, which became a bestseller less than 24 hours after launch, focuses on the concept of Brand Intimacy, which is a new marketing paradigm that leverages and strengthens the emotional bonds between a person and a brand.
October 31, 2017
Theory and Practice Detailed for Building Brands that Emotionally Connect, Endure and Financially Outperform