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Brand Strategy

We articulate a single-minded focus on how a business or product wants to be perceived and its promise in the marketplace. This is supported by messaging, which further details how a brand communicates its value to audiences.

OUR SERVICES

State of the Brand Assessments

MBLM’s strategy, design and digital teams thoroughly review a brand’s current state, examining everything from messaging and identity to digital and social presence. We assess all research and key documents and meet with stakeholders with the goal of understanding the strengths, weaknesses and opportunities for the brand.

Value Proposition

We craft a blueprint that details the compelling promise a company or product makes to distinct target audiences, outweighing its barriers while being differentiated from available alternates and supported by proof points. This rigorous approach often requires research, executive perspectives, and a strong understanding of the competitive landscape.

Value Proposition

We craft a blueprint that details the compelling promise a company or product makes to distinct target audiences, outweighing its barriers while being differentiated from available alternates and supported by proof points. This rigorous approach often requires research, executive perspectives, and a strong understanding of the competitive landscape.

Brand Promise

To focus a small company or start up around a single idea, with less complexity than a Value Proposition, we provide Brand Promise. We develop a mission, values and a promise statement that articulates a brand’s unique selling proposition, developed through competitive assessments, brand reviews, and executive work sessions.

Messaging

Strong brands speak in one voice—distinctive, compelling and relevant—across channels and touchpoints. Our teams further dimension the brand promise by creating key messaging (high-level and tactical) and support messages that can be used for specific offerings or audiences.

Messaging

Strong brands speak in one voice—distinctive, compelling and relevant—across channels and touchpoints. Our teams further dimension the brand promise by creating key messaging (high-level and tactical) and support messages that can be used for specific offerings or audiences.

Messaging Guides

A formalized document that highlights the narrative and verbal expression of a brand. This includes a collection of both high-level and segmented messages, messaging across channels, sample applications, do’s and don’ts as well as tone and manner.
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All Capabilities