The Social Media Associate is responsible for implementation of social media strategies with a focus on channel monitoring, editorial planning and day to day execution. Depending on the client, this will encompass multiple channels, including Facebook, Twitter, YouTube, Google+, LinkedIn, Pinterest, etc. The Social Media Associate will also contribute to the building of social media subject matter expertise to the company, and drive results. Responsibilities also include collaborating with internal team members on creative and copy writing. Coordinating with website and mobile content managers in deploying creative to multiple web platforms as part of integrated campaigns is also part of the role.