A catalyst for integration
In 2002, after completing the merger of Primor and Mavesa, two important FMCG companies in Venezuela, Empresas Polar sought to integrate very different cultures and brands that were now part of the same entity.
MBLM worked with Empresas Polar to develop and launch Alimentos Polar, which celebrated the different cultures and integrated their visions into one. Our work included creation of the brand strategy, the name and the visual identity system. After an initial focus on internal integration, the company now seeks to elevate the visibility of its brand to the public, and MBLM is now helping Alimentos Polar update its identity system.