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Hispana de Seguros

Creating an Icon

Rebranding in a fast paced insurance industry


The company’s ambition was to be placed among key insurance business players and to be recognized by their intelligence, service and innovation. MBLM developed the brand platform and created a visual identity that supported their new business strategy.


Launched in November 2013.

Hispana de Seguros
Brand Management, Brand Identity, Events and Environments, Brand Strategy