Promoting a healthy lifestyle with nutritional labeling
As part of its social commitment, Alimentos Polar was determined to promote a healthy lifestyle. One way it could reach out to the consumer was through information displayed on all packaging.
Empresas Polar and MBLM developed a simple yet powerful labeling system for all 200+ products in the Alimentos Polar portfolio. The challenge was addressed by transparently communicating, without affecting the original brand promise, the nutritional content of each product.
The labeling system has been implemented in the entire Alimentos Polar portfolio of more than 200 SKUs. Well beyond the product, the system also encompasses healthy recipes, with its recipe hanger placed in major supermarket chains.