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Empresas Polar

Proud Icon

Recognizing the power of our effort

CHALLENGE

Empresas Polar, a leader in the FMCG category, has a long-standing history of manufacturing the most emblematic brands. The company, determined to demonstrate its national effort, awarded MBLM the challenge to develop a badge to go hand in hand with its product brands communications.

CLIENT
Empresas Polar
OFFICE
Caracas
CAPABILITIES
Essence
Brand Identity, Naming


RESULTS

A “Venezuelan Effort” badge was developed and proudly worn by all 17,000 employees who guarantee their daily effort to produce the best products, thus recognizing their national responsibility to everyday consumption.

CLIENT
Empresas Polar
CAPABILITIES
Brand Identity, Naming