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Agrícolas Himalaya

Te Hindu

Repositioning teas in Colombia

CHALLENGE

The challenge was to empower the Té Hindú brand, well known locally for its tradition and quality of teas and infusions, and help it become more appealing to new young consumers joining the tea movement. MBLM developed a strategy to thoroughly understand the noble aspect of the brand and how to make it meaningful again with a new brand identity and product lineup.

RESULTS

Té Hindú is recognized as a brand that promotes a new way of enjoying locally grown tea.

CLIENT
Agrícolas Himalaya
CAPABILITIES
Brand Identity, Research and Insights, Brand Strategy