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AB (AllianceBernstein)

Synchronizing Global Marketing

A thriving BrandOS solution

CHALLENGE

While partnering with AB on their bold brand transformation, we introduced a proprietary tool to help manage the brand and its rollout around the world. Using MBLM’s BrandOS platform, we created a brand management system that showcases brand guidelines, assets, and training, as well as creating a place where global marketing needs and considerations could be coordinated and effectively managed. From synchronized internal launch events to advertising in different parts of the world, AB OS offered AB’s team of marketers, vendors, and agency partners a real-time way to share information, insights, and assets.

RESULTS

AB OS was released and ushered in the new brand to both employees and external stakeholders. It ensured that multiple brand events and a global advertising campaign were coordinated and in sync. MBLM’s BrandOS platform has served thousands of users from around the world, in various industries and organizations, connecting marketers from headquarters, regions and business units with each other and with vendors and agencies.

CLIENT
AB (AllianceBernstein)
CAPABILITIES
Brand Identity, Brand Management, Content Creation, Digital Platforms, Technology, UX/UI Design