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Empresas Polar

Toddy

Chocolate fever

CHALLENGE

After decades of being the leading Venezuelan brand in the powdered chocolate mix category, Toddy needed to revitalize the brand to increase its appeal to a younger demographic.

The challenge for MBLM was to find the degree of change required to retain the brand’s core equities without losing its sense of tradition.

After thorough analysis, we recommended retaining the brand’s red color, adding an indulgent chocolate splash and moving from the traditional tin can to a new ergonomic container. The package redesign allowed for clear differentiation between the Toddy traditional formula and Toddy Light, the new lower-calorie product line.

RESULTS

The redesign has helped Toddy maintain the brand’s leadership position by increasing presence and overall shelf impact.

CLIENT
Empresas Polar
CAPABILITIES
Brand Architecture, Research and Insights, Brand Identity, Brand Strategy