Encuentros Iberoamericanos

Brand Identity

The power of cooperation

Challenge

Encuentros Iberoamericanos is a permanent platform of cooperation among NGOs, an open space to exchange information and experiences. Its ultimate objective is to strengthen organized Spanish-American nonprofits, spreading good practices and social responsibility initiatives within the community and generating positive changes in social players and institutions.

MBLM, as part of its effort to give back to the community, was called to consolidate and evolve the brand for Encuentros Iberoamericanos, in the midst of its 20th anniversary and redefinition of their governance model.



Results

A renewed and more dynamic brand identity was achieved, incorporating key stakeholders in the process. The first event under this new identity will take place in October 2014, in Puebla, Mexico.

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