Empresas Polar

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Recognizing the power of our effort

Challenge

Empresas Polar, a leader in the FMCG category, has a long-standing history of manufacturing the most emblematic brands. The company, determined to demonstrate its national effort, awarded MBLM the challenge to develop a badge to go hand in hand with its product brands communications.



Results

A “Venezuelan Effort” badge was developed and proudly worn by all 17,000 employees who guarantee their daily effort to produce the best products, thus recognizing their national responsibility to everyday consumption.

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