MBLM, the Brand Intimacy Agency focused on strategy, design, creative and technology, today announced it has successfully created an extensive brand program for SundaySky, a company powering personalized video engagement for leading brands.
SundaySky is a technology vanguard, reinventing the relationship between brands and customers through personalized video. Since 2011, SundaySky’s SmartVideo platform has generated more than 500 million personalized videos, rendered in real time for blue chip customers, such as AT&T, Comcast and Allstate.
“We wanted to showcase SundaySky’s innovative technology and create a brand that better aligned to representing the pioneering nature of its business,” stated Mario Natarelli, MBLM’s managing partner. “Shaping brands in these disruptive categories is exactly the type of work we love at MBLM.”
Working closely with the management team in New York and Tel Aviv, MBLM first focused on SundaySky’s brand essence. Utilizing its Brand Intimacy insights, MBLM positioned the brand around the archetypes of enhancement and fulfillment, crafting the powerful notion of “The Audience of One,” highlighting how SundaySky enables companies to engage with and communicate to an individual customer on a one-to-one level. MBLM also created a new SundaySky identity, system and templates featuring a modern design with dynamic flexibility, again alluding to the constant customization and variability the brand’s product delivers. The agency redesigned and rebuilt SundaySky’s website. The concept of the site centered on demonstrating the technology company’s ability to personalize meaningful messages to a singular audience through the power of video. This was achieved through the extensive use of video case studies, relevant content served based on the user’s navigation, and marketing automation to convert prospects.
“MBLM was a very strong partner, understanding our business, the technology space and what a brand needs to be distinct and relevant. The team came up with a great strategy, powerful design and sophisticated website that surpassed our expectations,” noted Jeff Hirsch, chief marketing officer of SundaySky.