An integral part of creating successful, integrated brand experiences is the ability to effectively track and measure performance. We understand the challenge of absorbing, prioritizing and interpreting massive amounts of user and marketplace data. To this end, we offer several methodologies and tool suites to provide actionable insights and results.
MBLM’s proprietary analytics dashboard gives our clients both executive-level and detailed viewpoints into the performance of integrated marketing initiatives. We combine data from digital and non-digital channels to create a holistic perspective of what’s working and trending as well as areas for improvement. Examples of data sources can include surveys, campaign tracking, call centers, web measure, organic search, paid search, paid media and social engagement.
Providing nimble, time-sensitive content to social communities requires effective processes and tools to monitor and respond in real-time as well as tracking engagement and sentiment.