The visual expression of a brand—through logos, type, color, photography, fonts and secondary graphics—forms the core of a company’s identity. Led by identity pioneers who have created some of the most memorable brands of the last four decades, our designers have the ability to create distinctive and compelling visual expressions that succinctly communicate the essence of a brand.
MBLM’s teams work together in an iterative process to create powerful logos and visual systems that expand and advance a brand’s promise. A strong visual identity distinguishes a company from its competitors and becomes a memorable symbol for key stakeholders.
Logos today must not only be powerful and designed for devices, they should also have motion and sound to optimize their impression. We work to create both an elegant animation to a logo and recognizable sound to expand the influence of its identity.
Identity is more than a symbol or wordmark, it also needs to suggest an overall signature style and ethos for a brand. We explore a range of options to see what resonates most with clients and customers.
We craft a well-considered design system around the brand that dimensions and extends all aspects of the identity, from detailing photography and establishing color patterns to creating illustrations, icons and other unique design elements.