MBLM specializes in crafting integrated, product-or content-driven campaigns. We use traditional and emerging media platforms to showcase, promote and build richer bonds with audiences of all kinds. Through analytics, we course-correct and optimize campaigns, maximizing results.
MBLM’s creative and strategy teams partner to create powerful campaigns that drive behavior with executions for out-of-home, digital, print, mobile and social channels as appropriate.
Proprietary studies (see Thought Leadership) are rich sources for fueling content campaigns, which often include social, email and PR components and highlight new abilities or under-leveraged assets of a brand.
Rallying and engaging employees around a brand is a key opportunity to build brand ambassadors and heightened loyalty. Internal campaigns often feature events and training as well as integrated multimedia activation.
Our media team works closely with our clients to review available analysis and data and determine the optimal advertising mix to reach target audiences with maximum impact and minimum spending. We then negotiate prices with media owners and consortiums, whether on-screen, outdoors or online. We track and measure (see Performance Metrics and Analytics) to monitor key trends and performance and adjust accordingly.