Names are powerful symbols that communicate something memorable and relevant. MBLM has decades of experience creating proprietary names across an extensive range of industries and geographies.
Creating a new name involves creative and strategic skills and the ability to determine cultural sensitivities, global issues, domain search and trademark availability.
When a company refreshes its brand or repositions itself, it may want to update or modify its name to reflect this change. At other times, when companies merge, existing names need to be revisited as well. MBLM has countless examples of working on both of these naming circumstances.
For companies with multiple businesses, groups or products, a defined naming architecture helps clarify the relationships and rules for different brands, eliminating confusion and simplifying future naming efforts.
Naming guidelines codify and extend a naming architecture by detailing approved naming conventions related to word choice, acronyms, lockups and requirements.