Explore our points of view, findings, research and latest discoveries.
Learn more about life with the Apple Watch as part of our Ethnography Study.
Read our detailed perspectives on trending topics in Brand Intimacy.
Explore insights of our in-the field assessment of brands in the digital age.
Despite their efforts to improve, airlines struggle to build bonds with customers
Rewriting the recipe for success in the consumer goods industry
Lessons in building consumer bonds from the most amusing industry
How financial services brands are building intimacy
The interesting intersection of entertainment and Brand Intimacy
How Leading Companies Deploy Engagement Strategies to Achieve Digital Transformation
…And What They Can Do to Fix It. Learnings After a Year of Studying Users
The excuse of leaving your wallet at home is now a thing of the past.
How does the Apple Watch launch stack up compared with iPhone and iPad launches?
Better understanding how and why women form intimate brand relationships
Examining the Special Relationship Between Driver and Vehicle
The Growing Indifference With Hospitality Marketing
Forget the cronut. And the ramen burger. Meal kit services have quickly become an unstoppable U.S. food phenomenon.
The Emotions and Behaviors of Real Apple Watch Users
Ten ways to assess and bridge the growing divide between your customers and your brand.
Car sharing is currently enjoying rapid global growth, with big-name automakers and car-rental brands getting into the game.
Retail rituals and observations.