When in Dubai, everything can be delivered to you.
Getting things delivered is an institution in Dubai – from the chai brought to your car window to the soda brought up to your apartment. Delivery services have evolved significantly since then, becoming full fledged e-commerce solutions.
In the realm of food delivery, we’ve now got plenty of brands which allow us to completely avoid human contact, and restaurants face a choice of services to integrate with. While customers hope the competitive field will provide greater choice and superior service, restaurants may now have less negotiating power on commissions when taking their offerings online.
There’s also international interest and local market tumult. Germany-based investor Rocket Internet recently acquired Talabat, and FoodPanda, in which the investor has a major stake, also snatched up Foodonclick and 24h. Foodora exited the market weeks ago, redirecting their customers to Talabat. As the competition heats up, creating an engaging experience has never been more important.