We hear from our clients and see that marketing is becoming more complicated than ever before. Big data is overwhelming. Digital integration is complex. Social media is taxing. Strategy is being measured in months versus years as the pressure grows to demonstrate immediate, tangible returns. Traditional domains of technology, content, sales, and customer service are now blurring departments, responsibilities, and budgets. Marketing resources are shrinking, and expectations are rising.
But there is good news. We’ve uncovered a winning formula that presents an enormous opportunity for brands and those who market them. It all begins with Brand Intimacy — a new paradigm that builds, sustains and measures ultimate brand relationships. And why does this matter you ask?
Gallup research has found that customers who are fully engaged represent an average 23 percent premium in terms of share of wallet, profitability, revenue, and relationship growth over the average customer.
The same study showed that companies that engage both their employees and their customers gain a 240 percent boost in performance-related business outcomes. These impressive figures below echo our results that show top-ranked intimate brands outperform major financial indices revenue and profit over the long term.