This year’s Report and Rankings feature a range of interesting findings:
GMC, yes them, ranks in the Top 10 in the U.S.! Beyond males who like their trucks, it’s clear that women like their SUVs, too, and rank them higher than men do.
Younger users (ages 18-34) favor Toyota and Honda. Older users (ages 35-64) prefer BMW, Harley Davidson and Lexus.
Mercedes ranks higher among men than women, while Toyota ranks higher among women.
Car brands seem to perform best in the middle-income areas and through middle age. In extremes of either age or income, the prevalence of intimate car brands diminishes.
Also notable is that Uber ranks fourteenth in this category, and among those ages 18-34, it ranks in the top five.