Information Architecture

At the outset of a project, we analyze, organize, and label existing websites, intranets, online communities, and software to gain a thorough understanding of a client’s complexity and content organization. We determine effective and consistent taxonomy, nomenclature, and hierarchy models and ensure that they are built from a user-centric mindset. We test these models for intuitive navigation and general ease of use and understanding with stakeholders. Our objective is to arrive at an organizational model that represents a user’s inclinations for exploring content from the outside in, rather than an organization’s internal structure. We use information architecture to support findability and usability by consciously structuring the content, flow, and user experience of a website. Your final IA will strongly influence the traffic patterns, navigational routes, and overall user flow on your website, so it is important to establish an approach that works over the long term.