The Thesis for Investment in Brand
Today, financial services brands play an important role in the lives of consumers and corporations. Brands have climbed back after the 2008 crisis, however, mergers, security concerns and scandals continue to challenge the industry. Technology is also increasing in importance, with few major players catching the digital natives. Generally, risk-averse, most in the category follow a herd mentality, sounding generic and like each other in describing who they are and why it matters. With one chance at getting this right and every choice and investment scrutinized, who can you trust to partner with? We get it. We understand the complexity of the category and the challenges of having multiple stakeholders, stringent regulatory requirements and the need to cross-sell. Beyond sound strategy and brilliant ideas, we can give your brand shape and dimension. We understand how to link platforms, strategies, and business units to create a cohesive experience. We’ll guide you on how to make the right choices and then be an invaluable extension of your team in delivering the experience of your transformed brand.
With one chance at getting this right and every choice and investment scrutinized, who can you trust to partner with?
MBLM works with many financial services companies, from banks and asset managers to lenders and investment professionals. From mergers to technology disruptions, marketing has to adapt quickly and find opportunities to help grow and deepen customer relationships. We’ve won W3, B2B Standards of Excellence and Marcom Platinum and Gold awards on behalf of our clients, demonstrating our solutions are considered best in class and fueling new opportunities.