Consumer Industry

Build bonds, change mindsets, create connection

Brands in this space have the great promise of building strong emotional connections because often they are brands we ingest, wear, use frequently, or value highly.

Today, with increased competition, many consumer brands focus on generic benefits, dilute their offerings with multiple related products, and do not invite reciprocity into their brand relationships. The industry tends to have complicated portfolio structures and detailed segmentations and frequently lacks insight on emotion. We can help you optimize portfolios, name and align product families, link your brand to emotion, and establish strong connections with your key audiences.

As the Brand Intimacy Agency, our expertise centers on building brands that impact mindsets, drive decision-making, and bond with their stakeholders.  We anchor your brand on a series of archetypes that matter most to the consumer market. We factor emotional drivers into content, design, and digital outputs so the result is not only distinct and compelling but also connected and engaging.

“MBLM was our first choice. The team brings an unmatched level of quality and professionalism to the creative process.“

Anne Rogers, CEO, Mezmira

Areas of Expertise

Packaged Goods

From design and copy to naming and POS, packaged goods need to make an immediate impression and stand out from the competition. We understand the need to communicate with impact on limited space and create lasting connections with your audiences.


Beverage brands need to stand out, not only from core competitors but also from other types of beverages. From linking your brand to emotion, and changing mindsets and behaviors, we can help you build bonds, distinguish yourself, and stand for something memorable.


Consumers often identify with clothing and apparel brands and admire the image they project. From name and identity to retail, web, and partnerships, we can create a brand that inspires, engages, delights, and connects.


From establishing your electronics brand as an expert to differentiating your products in a fast-moving market, we can help you build, shape, and manage a brand that expresses who you are and why it matters.

Case Studies


American Airlines
Yucatan logo
United Way logo
Queen Elizabeth 2 logo
Vanguard logo
UL logo
Nokia logo
Timex logo
United Nations logo
SLS Hotels logo
Mezmira logo
Vixinuu logo
The Yogurt Lab logo
Expo Village logo
Comex logo
Mexico logo
Grupowitt logo
Carvajal logo
Empresa Polar logo


Media Mentions

Consumer Goods & Brand Intimacy

Our annual study, the world’s largest of brands based on emotion, has shown that since COVID, consumers have increased the number of brands they forms attachments by almost 10% to and that brand performance has increased nearly 20% since before the pandemic.

Industry Performance

Consumer goods has an average Brand Intimacy Quotient score of 41.7, well above the cross-industry average of 36.8. The category has improved its Quotient score since our last study by 8 percent.

Archetypes & Stages

Nostalgia is the dominant archetype for consumer goods, and the category ranks first across all industries for this archetype as well as indulgence. Sharing, bonding, and fusing scores are above the cross-industry average.

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