We make complex brands compelling
Brands in this space tend to have complicated portfolio structures, with many divisions, products, features, and SKUs.
Organizations can also be highly matrixed, with siloed decision-making and marketing as an afterthought rather than being fundamental. We can help you optimize portfolios, create compelling brand experiences, name and align product families, and create a seamless digital presence.
As the Brand Intimacy Agency, our expertise centers on building brands that impact mindsets, drive decision-making, and bond with their stakeholders. We anchor your brand on a series of archetypes that matter most to the engineering and industrial markets and their constituents. We factor emotional drivers into content, design, and digital outputs so the result is not only distinct and compelling but also connected and engaging.
“We want to push the boundaries of what we know. The experience created by MBLM captures this idea perfectly and has enhanced our state-of-the-art facility.”
Michael Pell, Vice President of the Borouge Innovation Centre
Areas of Expertise
Chemicals & Materials
From production and distribution issues to product proliferation, we understand the challenges that chemical and materials companies face and the growing competition and can help differentiate you and your products from the clutter.
Construction & Infrastructure
Creating customer bonds for companies involved in the design, construction, and maintenance of roads, buildings, and other infrastructure requires depicting brands that not only describe what they do but also explain why it matters.
Energy & Utilities
Energy and utility brands must showcase the benefits and impact of their services; address concerns about reliability, supply chain, and environmental issues; and create emotional connections that build bonds as competitors loom.
With diverse stakeholders, complex supply chains, and global competition, we can help you create a meaningful brand experience, elevate how audiences perceive you, and establish emotional bonds that encourage cross-selling and long-term adoption.
Designing, manufacturing, and maintaining transportation equipment such as automobiles, trains, ships, and aircraft require a strong reputation and a continuous commitment to quality. We can ensure your brand has that plus leverages emotion for maximum impact.
TYM—Transforming a Brand for a Global Future
Beeah—Rebranding a Sustainability Leader
Mantrac—How Mantrac Group Conquered Various Sales Territories With a Singular Digital Platform
Financial Advantages of Brand Intimacy
Intimate brands outperform leading brands across revenue, profit, engagement, and economic equity.
Higher revenue & profit than F500 and S&P
More Emotional Relationships
The percent of consumers in some sort of intimate relationship with a brand has increased 9% since before COVID-19.
Brand performance has increased 19% since before the pandemic, highlighting that people are connecting with brands more deeply.