Engineering & Industrial Industry

We make complex brands compelling

Brands in this space tend to have complicated portfolio structures, with many divisions, products, features, and SKUs.

Organizations can also be highly matrixed, with siloed decision-making and marketing as an afterthought rather than being fundamental. We can help you optimize portfolios, create compelling brand experiences, name and align product families, and create a seamless digital presence.

As the Brand Intimacy Agency, our expertise centers on building brands that impact mindsets, drive decision-making, and bond with their stakeholders.  We anchor your brand on a series of archetypes that matter most to the engineering and industrial markets and their constituents. We factor emotional drivers into content, design, and digital outputs so the result is not only distinct and compelling but also connected and engaging.

“We want to push the boundaries of what we know. The experience created by MBLM captures this idea perfectly and has enhanced our state-of-the-art facility.”

Michael Pell, Vice President of the Borouge Innovation Centre

Areas of Expertise

Chemicals & Materials

From production and distribution issues to product proliferation, we understand the challenges that chemical and materials companies face and the growing competition and can help differentiate you and your products from the clutter.

Construction & Infrastructure

Creating customer bonds for companies involved in the design, construction, and maintenance of roads, buildings, and other infrastructure requires depicting brands that not only describe what they do but also explain why it matters.

Energy & Utilities

Energy and utility brands must showcase the benefits and impact of their services; address concerns about reliability, supply chain, and environmental issues; and create emotional connections that build bonds as competitors loom.


With diverse stakeholders, complex supply chains, and global competition, we can help you create a meaningful brand experience, elevate how audiences perceive you, and establish emotional bonds that encourage cross-selling and long-term adoption.


Designing, manufacturing, and maintaining transportation equipment such as automobiles, trains, ships, and aircraft require a strong reputation and a continuous commitment to quality. We can ensure your brand has that plus leverages emotion for maximum impact.

Case Studies


Caterpillar logo
Beeah logo
TYM logo
Arcosa logo
TechnipFMC logo
Adnoc logo
Borouge logo
Comex logo
FXI logo
Pacific logo
Carvajal logo
Mexichem logo
Trelleborg logo
GCP logo


Financial Advantages of Brand Intimacy

Intimate brands outperform leading brands across revenue, profit, engagement, and economic equity.

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Higher revenue & profit 
than F500 and S&P

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Greater engagement
and behavior

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Willingness to
pay more

More Emotional Relationships

The percent of consumers in some sort of intimate relationship with a brand has increased 9% since before COVID-19.

Deeper Relationships

Brand performance has increased 19% since before the pandemic, highlighting that people are connecting with brands more deeply.

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