As the Brand Intimacy authority, we publish the largest annual study of brands based on emotion.

The Next Generation
of Brand Intimacy

MBLM’s Brand Intimacy 2022 Study uses artificial intelligence to assess how the world’s leading brands perform based on the emotional connections they form with consumers.

Brand Intimacy Book

Brand Intimacy rewrites the rule book on how to establish your brand, connect with your stakeholders and expand your market presence—all while increasing sales and customer satisfaction.

Theory and Resources

Explore some of the core thinking around Brand Intimacy from the impact of emotion on decision-making and how intimacy manifests to how we’ve applied these insights into our model and measures.

Latest Articles

Exploring the Different Components within the Smartphone Ecosystem

How consumers are getting “intimate” with brands