Decoding emotional science and revealing how to build better bonds between brands and their users

MBLM’s Brand Intimacy 2022 Study uses artificial intelligence to assess how the world’s leading brands perform based on the emotional connections they form with consumers.

Brand Intimacy rewrites the rule book on how to establish your brand, connect with your stakeholders and expand your market presence—all while increasing sales and customer satisfaction.

Explore some of the core thinking around Brand Intimacy from the impact of emotion on decision-making and how intimacy manifests to how we’ve applied these insights into our model and measures.