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2020

Explore a comprehensive range of insights including frequency, willing to pay more, time to form an emotional connection and head to head comparisons.

Brand

Industry Average

ABOUT THESE CHARTS

These charts present additional insights related to brand performance.

Length of time with brand details how long someone has used the brand

Frequency shows how often a brand is used

Time to form emotional connection indicates how long it takes a consumer to feel attached to the brand

Willing to pay more highlights the percent of consumers willing to pay 10% and/or 20% more for a brand's products or services

Intimate with the brand reveals the percent of users who feel a strong emotional connection to the brand

Receive communications shows the percent of users who receive communications from a brand or follow a brand on social channels

HEAD TO HEAD

Head to Heads enable you to compare brand profiles to see how different brands perform relative to each other.

vs.

Brand's Industry

Average Brand Intimacy Quotient score by industry reveals how intimate industries are overall

Prevalence and intensity showcases the percent of your users who are intimate as well as depth of their intimacy