BIS19
YEAR
COUNTRY
INDUSTRY
GENDER All

2018 Top Women Rankings

Overview

U.S. women have an average Brand Intimacy Quotient of 27.4, which is above the overall U.S. average of 27.1. Fulfillment, which characterizes a brand that exceeds expectations, delivering superior service or quality, is the most dominant archetype among women, and Toyota is the top-performing brand for fulfillment. Apple is the top brand for women and is also the most intimate brand among men. Apple and Amazon have moved up in the rankings for women, whereas Disney and Target have fallen. Interestingly, Amazon, Jeep and Netflix all perform better among women.

Women
Men

Average Brand Intimacy Quotient Scores for Women ?

Archetypes ?

Dominant Archetype for Women

Stages ?

Average Percentage of Women Who Are Intimate

Head to Head

Women & Brand Intimacy Article

Webinar - Women & Brand Intimacy

Brand Intimacy: A New Paradigm in Marketing

Brand Intimacy Resources

Essential information related to Brand Intimacy

 

Learn More