U.S. women have an average Brand Intimacy Quotient of 27.4, which is above the overall U.S. average of 27.1. Fulfillment, which characterizes a brand that exceeds expectations, delivering superior service or quality, is the most dominant archetype among women, and Toyota is the top-performing brand for fulfillment. Apple is the top brand for women and is also the most intimate brand among men. Apple and Amazon have moved up in the rankings for women, whereas Disney and Target have fallen. Interestingly, Amazon, Jeep and Netflix all perform better among women.