Michelle Obama

Notable
  • As first lady, worked as an advocate for poverty awareness, education, nutrition, physical activity and healthy eating
  • Launched the Let’s Move! public health campaign in 2010, which aims to reduce childhood obesity
  • Recently authored her second book, Becoming
  • With Dr. Jill Biden, founded Joining Forces in 2011, a nationwide initiative rallying Americans around service members, veterans, and their families
  • Launched the Reach Higher Initiative in 2014, an effort to inspire young people to complete their education past high school
  • With President Obama, launched Let Girls Learn, which helps girls go to and stay in school 
Personal Brand
Study Average

Rank

2

Quotient Score ?

74.4

Archetypes ?

Stages ?

Frequency ?

Can't Live Without ?

Download the full report

The BFF report details the most intimate celebrity brands and their performance. Find out who has built the strongest emotional bonds with Americans.

Learn More