Oprah Winfrey

Notable
  • Chairwoman, CEO, and CCO of the Oprah Winfrey Network
  • Awarded the Presidential Medal of Freedom in 2013
  • The Oprah Winfrey Show is the most-successful, highest-rated talk show in global television history
  • Named as “one of the most influential people” by TIME from 2004 to 2011 (the only person to have appeared on that list 10 times)
  • Among the most generous Americans, having donated $425 million throughout her career
  • Net worth of $2.9 billion
Personal Brand
Study Average

Rank

8

Quotient Score ?

46.7

Archetypes ?

Stages ?

Frequency ?

Can't Live Without ?

Download the full report

The BFF report details the most intimate celebrity brands and their performance. Find out who has built the strongest emotional bonds with Americans.

Learn More