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Our annual Women’s Brand Intimacy initiative involves events, articles, reports, academic focus, and webinars that use emotional science to better understand how, why and when women bond with brands. Decoding the breadth and depth of womens’ perspectives is a valuable way companies can improve and optimize their marketing to this critical audience. In fact, this is one of our most requested topics and areas of focus.

Our Women and Brand Intimacy materials highlight trends, best practices, industry insights and our extensive data about how the brands’ women form the strongest bonds with, which industries are most effective with women and how age and income impacts the brands’ women prefer.Our Women and Brand Intimacy materials highlight trends, best practices, industry insights and our extensive data about how the brands’ women form the strongest bonds with, which industries are most effective with women and how age and income impacts the brands’ women prefer.

Article

Women & Brand Intimacy

A perspective on how women bond with the brands they love in the U.S., Mexico, and the UAE

Webinar

Women & Brand Intimacy

A summary overview of key findings, insights and trends related to women and Brand Intimacy, as well as top performing brands among women.