Claude Salzberger


Over the last three decades Claude Salzberger has led branding programs for highly visible, global brands such as American Airlines, the Mexico Tourism Board, UPS, GM, United Way, Telefónica and British Airways.

In 2005, Claude founded MBLM, an interactive multidisciplinary brand agency dedicated to creating intimacy between people, brands and technology. Since then, Claude has led brand programs for American Airlines, PJT Partners, United Way, Nokia, MCX, Mexichem, Carvajal, Comex Group, the Mexico Tourism Board, and Avianca.

In 1991 Claude became one of the founding partners of FutureBrand (initially know as DiefenbachElkins). There, he redefined the role of brand for clients such as UPS, Air Canada, United Way, LAN Airlines, Chase, Microsoft, FleetBoston, GM, Telefónica and South African Airways.

From 1977 to 1988 Claude worked as creative director at Landor Associates in San Francisco and New York, where he directed programs for a broad array of companies including ARCO, elf, British Airways, Singapore Airlines, Northwest Airlines, The World Gold Council and Messe Frankfurt.

Claude holds a Bachelor of Architecture degree from Cornell University. He is fluent in English, Spanish, French and Italian.


Clio Awards 2013
Corporate Identity
American Airlines


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