William brings a wealth of international branding experience across multiple industries and geographies to MBLM. He is a creative problem solver who is passionate about paradigm shifts and who examines every angle and possible solution before drawing conclusions.

William is a Partner at MBLM and maintains executive and management oversight for the thriving Dubai office. His clients include Dubai Sports City, DMCC, Dubai Calendar, Dubai World Trade Centre, Boubyan Bank, Borouge, and ADNOC.

Prior to joining MBLM, William was Executive Director and Head of Operations at FutureBrand, Dubai. He was also Managing Director at FutureBrand, Mexico. His past clients include Kellogg’s, Telefonica, Metlife, Batelco, Qatar Tourism Board, Bahrain Airport Company, and Qatar 2022 World Cup Bidding Nation Mark.

Born in Mexico City, William majored in Business Administration with a Financial Specialization at the Universidad de las Americas. He fluently speaks Spanish, English, and Portuguese.