In Bend, Ore., nonprofit organization Women in Research has hired Michelle Andre as its new managing director.
Cedar Knolls, N.J., marketing agency Marketsmith Inc. has named Laura Buoncuore as vice president and creative director.
Researcher FocusVision, Stamford, Conn., has relaunched an upgraded version of its video content management system, now branded as FV Video Insights, which will work with FV360, the firm’s focus group video technology.
New York brand intimacy agency MBLM has rebranded Wyng, a marketing platform formerly called Offerpop that allows brands to build and run campaigns that drive participation and increase consumer influence. As Wyng’s branding agency, MBLM produced a new brand promise, name, identity, video and Web site.
In Nairobi, Kenya, research platform mSurvey and communications company Safaricom have launched Consumer Wallet, a platform that quantifies offline consumer spending habits and trends. Currently in beta, Consumer Wallet uses mSurvey's mobile messaging platform to track and measure Kenya's cash economy over time, giving insight into the spending habits of the offline consumer.
Survey Monitor
A study by Burbank, Calif., multicultural research firm ThinkNow Research shows that CPG brand loyalty and behavior is changing among Hispanic consumers. The study analyzed brand loyalty across several CPG categories, including: toothpaste; laundry detergent; bottled water; toilet tissue; shampoo; and dishwashing soap. The study found that white non-Hispanic consumers showed the highest level of brand loyalty overall at 59 percent, followed by Hispanics at 55 percent and African-Americans at 54 percent. When it comes to Hispanic consumers, the study found that almost 40 percent of bicultural Hispanics said they will go to another store or come back another day if the brand they usually buy is not available where they usually shop, a sentiment held by 35 percent of less-acculturated Hispanics. Additionally, 22 percent of bicultural Hispanics said they would go to another store to purchase the brand they usually buy, compared to 18 percent of less-acculturated Hispanics.
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