Marketing
November 6, 2019
Cartier is one of the luxury brands with the best customer bonds. Image credit: Cartier
By Sarah Jones
Luxury brands on the whole are struggling to establish an emotional bond with consumers, scoring below average in MBLM’s Brand Intimacy 2019 study.
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