Building a surprising wine portfolio
MBLM’s challenge has been to successfully build a portfolio of wines and sparkling wines in a region that is not recognized as a wine producer. This novelty and element of surprise in producing quality wines (awarded internationally) have been the essence and value proposition for Bodegas Pomar.
MBLM has partnered with the winery to create the strategy and later, a portfolio of brands of young varietals and sparkling wines: Terracota, Pomar Frizzante, Pomar Reserva and Pomar Varietals. The wine offerings satisfy wine amateurs as well as experts, in an exceptional way. In the process, the loyalty club, Club Pomar, has been updated as well.
Maximizing the awareness of locally produced wines that have enjoyed strong growth in market and in sales.