Personal brands.  Professional results.

In today’s competitive landscape, establishing a strong personal brand is a way to create advantage and distinction. From building your reputation as a business leader or politician to an athlete or emerging YouTube star, establishing a personal brand, based on emotion, is key to optimizing impact and influence.

Having developed a modern approach and deep understanding about building emotional brands that deliver superior performance for the last 8 years, we at MBLM know what it takes to create a compelling personal brand. We understand human decision-making and how to ensure a personal brand drives behavior and changes perception. We have crafted personal brands for professional athletes and sports teams, government officials and royalty.

Let us help you leverage your biggest advantage—your personal brand.


3-keys to building a stronger personal brand?

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BFF Study

Read the results of our new study to find out which celebrities have built the strongest emotional bonds with Americans.

Brand Intimacy Book

Read a comprehensive guide to building intimate brands, detailing context, theory, and practice.


Learn more about the top BFF brands through comparisons and analysis on who’s building the strongest bonds.

We build ultimate brands through essence, story and experience.

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