Toyota Tops Industry, Followed by Chevy and Ford
NEW YORK — March 9, 2021 — The automotive industry ranks #2 out of the 10 industries examined in MBLM’s Brand Intimacy COVID Study, which analyzes brands based on emotional connections during the pandemic. Toyota tops the industry, up from the fifth position in MBLM’s previous study. It is followed by Chevy and Ford, which rank second and third, respectively.
The remaining brands in the top 10 for the industry are BMW, Mercedes-Benz, Harley-Davidson Motor Company, Honda, Jeep, Tesla and Audi, according to MBLM. Additionally, intimate brands continue to significantly outperform the leading brands in the Fortune 500 and S&P 500 indices across revenue growth, profit growth and stock price.
“The automotive industry has another strong showing in our Brand Intimacy study,” said Mario Natarelli, managing partner, MBLM. “Consumers identify with their cars and it is often one of the biggest purchases they make. During the pandemic, daily automotive usage decreased 21 percent. However, our reliance on automobiles to get essential supplies and to help us escape our homes became vital. We believe that the powerful emotional bonds that automotive brands have built over the years will continue to help the industry flourish in the future.”
Additional noteworthy automotive industry findings include:
MBLM also analyzed the industry in an article entitled, “The Evolving World of Automotive Brands: Driving intimate relationships forward during a pandemic.” The piece discusses the automotive findings of the study. MBLM also captured a language analysis from company websites and outbound social, focusing on six leading brands. The results are included in a chart, which showcases a comparison of how the brands are communicating about COVID on their websites. The article concludes with MBLM anticipating that although sales and profit may suffer in the short term due to some atrophy during the pandemic, automotive brands will emerge in solid shape given their strong emotional bonds and the performance in the study.
To view the automotive industry findings, please click here and to download the industry report, please click here. Additionally, MBLM offers Custom Dashboards providing extensive data for brands included in its Brand Intimacy COVID Study. To download the main Brand Intimacy COVID Study report or explore the Rankings, click here.