Fundamental to effective digital marketing is a company’s ability to garner organic, paid and referral-driven search results. We work with our clients to create achievable goals for growth across all search offerings.
In concert with our integrated campaigns (see Integrated Campaigns and Media) or tailored for the brand or product itself, MBLM creates a detailed plan for effective SEM. We work closely with client teams to track, optimize and align investments with goals over time.
Our engineers advance client platforms beginning with URL structure and template architecture to front-end code optimized for better organic search performance. We then optimize on-page content, including the strategic creation of keyword-rich content areas that act as destinations to draw organic traffic that is aligned with search intent.
For larger websites that generate significant volumes of internal search, we build and integrate proprietary search engine technology into existing web platforms based on Google, Lucene or other preferred technology.