team members gathered and making notes

User Experience Research

MBLM teams conduct a range of user experience research, beginning with stakeholder mapping and defining personas to anticipating behaviors and needs based on observation and experience diagramming. We embed usability testing into the design process by programming light, and nimble prototypes to prove concepts and build confidence in expected outcomes.

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Digital Strategy

Through comprehensive audits and assessments, we benchmark a brand’s digital presence against the competition. We draw conclusions from best practices within the category and beyond. The result is a set of actionable recommendations to shape executive decision-making and brief user experience and design teams.

finger pointing to a screen showing a graphical user interface

User Interface Design

Our UI team creates compelling, engaging and vibrant experiences that meet channel or device requirements while pushing the boundaries of digital experience. Whether touch or click, responsive, or mobile-first, our designs provide the right mix of aesthetic power and technical efficiency.

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Usability Testing

Usability testing can be key to creating seamless experiences and intuitive design. MBLM utilizes both crowdsourced and focused usability tests to gain user feedback and further improve and extend our work, ensuring it aligns with customer needs and best practices.

information architecture diagram of 2 sites

Information Architecture

We map existing digital ecosystem architecture in order to quickly understand the essential components of a system. We determine effective and consistent taxonomy, nomenclature, and hierarchy models that are built from a user-centric mind-set. We test these models for intuitive navigation and general ease of use and understanding.