Brand guidelines and specifications help companies to manage, maintain, and expand the brands they have worked so hard to create. We codify the rules and provide instructions and design specifications for all designed deliverables.
Typically our brand guidelines and specifications include stationery systems, print materials, PowerPoint presentations, on-screen uses, signage, and digital applications. Our guidelines summarize the brand strategy, highlight dos and don’ts, and specify the voice and other essential components of the brand. In short, what you end up with is an essential tool for all your internal and external partners who have the responsibility of communicating the brand to any target audience across any channel. When accurately executed, strategically developed brand guidelines make every dollar you spend more efficient.