A name is one of the first and most recognizable components of a brand and an essential component for success.
Creating a new name requires vision, creativity, and smarts. It also means weighing cultural sensitivities and global issues with the realities of domain and trademark availability. It expresses something about your company or product that should be ownable and differentiating. From descriptive to coined or abstract, our naming team uses linguistics, cultural associations, and creative territories to develop a name that will stand the test of time.