diagram of media planning

Media Planning and Buying

Our media team works closely with our clients to review available analytics and data to determine the optimal advertising mix. We aim to reach the desired target audiences with maximum impact and minimum spending.

We then negotiate prices with media owners and consortiums, whether on-screen, outdoors, or online. We track and measure (see Performance Metrics and Analytics) to monitor key trends and performance and adjust accordingly. Our plans are driven by strategy, focused on encouraging target audience behaviors, and grounded in business objectives. We endeavor to initiate contact at the most opportune times and reach out based on life stages, buying and business cycles, and behavioral trends to generate immediate results, maximum ROI, and relevant marketing intelligence. Having served clients globally in nearly every major market, we’re experts in all aspects of the media world: online and offline, traditional and ambient, local and everywhere else.

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