Consistency in how your brand expresses itself in words is just as important as consistency in how it expresses itself with graphics and actions. To this end, we create messaging guides.
To ensure that messaging, voice, and tone are maintained across all divisions, offices, and geographies, we create a formalized messaging guide that highlights the narrative and verbal expression of a brand. This consists of a collection of both high-level and segmented messages, including variations that are appropriate for distribution across multiple channels and sample applications, and includes “dos” and “don’ts,” as well as insights into the creation of the brand identity, value proposition, and points of differentiation. When presented together, all of this information helps to ensure that readers understand what they are meant to do with the content provided and why they are being asked to do it that way.