A defined naming architecture helps clarify the relationships and rules for naming. For companies with multiple businesses, groups, or products, it defines these components in relation to one another.
This can clarify and differentiate competing portfolios, better align related offerings, more closely link products to the corporate brand, or help determine what gets a new name and why. Naming architecture ensures that each brand, product, or service that you offer relates to the others, and it also protects you from having your brand space invaded. We can establish a structure for all of your naming conventions or better align and link them, creating the appropriate rules and requirements.