Naming guidelines extend and codify a naming architecture. These guidelines detail approved naming conventions related to word choice, acronyms, lockups, and requirements.
They are a call for order that dictates a standardized approach to the form and function of naming. They help ensure your architecture is applied and activated as intended, and empowers those employees responsible with a clear set of rules. You can easily spot brands without them because they will have a portfolio of names that do little to support one another or the greater brand promise. With proper guidelines in place, you afford yourself a powerful opportunity to strengthen, advance, and grow your brand more effectively.